PROTOCOL
Private crew training app

Your crew.
Your app.
Real receipts.

Gather your actual gym crew, the 3 to 8 people you train with or used to. Protocol builds you your own private app: serious logging, a weekly karma leaderboard, and a chat where you talk your shit with the receipts to back it up.

Poke around the demo See a second brand

The demo is a fresh install. Crew features are invite-only, so the demo shows them signed out.

Built for my own crew. Used every day since June 2026. 2 live editions 1 codebase
The whole idea

You can't talk shit
without receipts.

Group chats die because there's nothing real underneath them. Somebody says they've been training. Nobody can check. The thread goes quiet.

Protocol puts the logging under the trash talk. Every lift, every roll, every run gets counted and scored. The leaderboard is the receipt. When Tank says he's been putting in work, the board either backs him up or it doesn't. That's what keeps everyone showing up.

Leader gets crowned every week. Last place gets roasted. Nobody wants to be last in front of their people.

The receipts, live

This is what your crew sees.

A weekly karma board scored on real effort, a chat that summons the crew, and logging that actually knows what program you're running.

Karma leaderboard
This week
Dre
4 lifts, 2 rolls, 1 PR
1,840
2
Tank
5 lifts, 0 cardio
1,610
3
Petey
1 lift, 1 run
540
Petey is holding down last place with a single Tuesday session. The group would like a word.
Crew chat
LIFTING NOW
Tank
at the gym. squat day. who's coming
Dre
post the numbers or it didn't happen
3 fire1 skull
Today's lift
5/3/1 BBB

Bench Press

Wk 2 / T1

Target: work up to a heavy triple at 85%

1 185 lb 5 reps
2 205 lb 3 reps
3 225 lb 3+ reps
NEW e1RM PR
See it move

Twenty seconds inside the app.

The demo edition, seeded with two weeks of training.

What a crew gets

Serious under the hood. Loud on top.

The logging is best-in-class on purpose. That's what makes the trash talk land.

28 real programs

5/3/1 variants, nSuns, GZCLP, Madcow, Texas Method, Candito, Sheiko, Smolov and more. Per-set targets, in-session swaps from a 207-exercise library, and automatic PR detection.

Cardio and BJJ too

Log conditioning and rolls, not just barbell work. It all feeds one board, so an hour of hard training counts wherever you put in the work.

Weekly karma board

Scored on MET-minutes (intensity times duration), so an hour of hard rolling counts like an hour of hard lifting. Volume kicker on lifting, bonus points for PRs.

Crew chat

Text, GIFs, and reactions. Plus the "I'm lifting, talk your shit" summon that pushes everyone the second you start a session.

Weekly Wrapped recap

A Wrapped-style rundown of the crew's week: who led, who lifted the most, who got roasted, what PRs dropped.

A crew playlist

Your crew gets its own Spotify playlist baked in. Warm-up music you all actually argue about.

Your crew, your colors

One engine. Any brand.

Two editions run from the same codebase today: a dark heavy one and a pastel one. Your crew gets its own name, its own colors, its own invite list.

BAD KARMA

The dark, heavy edition. Blood red on near-black. Used daily since June 2026.

Bad Bitches (Girl Power)

Same engine, pastel. Pink on soft light. Proof the brand bends to your crew, not the other way around.

Where it sits

Both halves. Your crew only.

Follower-feed apps rank strangers and best lifts. Check-in apps run group challenges without real program logging. Protocol does both, for the people who actually know you.

  Follower-feed apps Check-in apps Protocol
Program-driven logging Yes, but solo No, photo and title only Yes, 28 programs
Who you're ranked against Strangers, best lifts A group challenge Your crew, weekly effort
Group chat and push Comments on a feed Yes Yes, plus lifting-now summon
Who can see you Followers and the public Everyone in the challenge Invite-only, no feed
Your name and colors Their brand Their brand Yours

Feature contrasts, stated plainly. Both categories are good at what they do. Protocol just aims at a different target: your crew, and only your crew.

Privacy posture

Invite-only. No strangers. No public anything.

This is a selling point, so here it is plainly. Your crew is a closed room.

Invite-only, no feed

No open signup. No follower feed. No public profile. The only people in your app are the people on your invite list.

The crew sees summaries and chat

Crewmates see shared training summaries and the chat, only. Not the raw contents of your private tracking.

Personal stuff stays personal

Food, body weight, and photos stay on your device or in your own private cloud row that crewmates cannot read.

Your data, exportable

Your training history is yours. It lives on your device, and you can export it whenever you want.

How it works

Founder-led. You bring the crew.

You don't set anything up. You hand me a name, some colors, and an invite list. I stand up your edition and run it.

Bring your crew

The 3 to 8 people who actually train together, or used to. Send me your crew name, the colors you want, and who's in.

I stand it up

Protocol builds your edition: your name, your colors, your icon, your invite list. It installs to each phone's home screen.

You train. I run it.

Your crew logs, competes, and talks its shit. I keep the lights on and the edition maintained.

Draft pricing · scoped per crew

Priced for a crew, not per head.

One flat rate covers the whole crew. Not per person.

One-time setup
$99 to $249
once, to stand up your edition
  • Your crew name, colors, and icon
  • Your invite list wired in
  • Home-screen install for each member
Then, per crew
$15 to $29
per crew, per month (the whole crew)
  • Every feature, all members, one price
  • Hosting, push, and upkeep handled
  • Founder maintains your edition

These are draft numbers to give you a shape. Final pricing is scoped per crew.

If you cancel: your edition stops being maintained. Each member's training data stays on their device and can be exported. Nothing is held hostage.
Straight answers

FAQ

Is this an App Store download?

No. It's a web app you install to your home screen, what's called a PWA. There's no App Store download. It works on any phone with a browser.

Do the push notifications work on iPhone?

Yes, but on iPhone push requires that you Add to Home Screen first. Once it's installed, the "I'm lifting, talk your shit" summon and other pushes reach the crew.

What units does it use?

Weights are in pounds today.

Is there food or weight tracking?

There is food and weight tracking in there too; it is private to each member and not the headline.

Can strangers find or join my crew?

No. It's invite-only. There's no public directory, no follower feed, no discovery. The only people in your app are the ones on your invite list.

What happens to my data if we cancel?

Your edition stops being maintained. Each member's training data stays on their device and can be exported. Nothing gets locked away.

How real is this? Who uses it?

It was built for my own crew and used every day since June 2026. Two editions run from one codebase right now: the dark BAD KARMA one and a pastel one. That's the honest traction. No inflated numbers.

Get your crew on it.

Bring me your people, your name, and your colors. I'll stand up your edition and run it. Poke around the demo first if you want.

Get your crew on it Poke around the demo

Built for my own crew. Used every day since June 2026.